1. Creating an Integrated Marketing Communications Plan
2. Developing a Market Analysis - 4 Proven Strategies
3. How to Write a Marketing Plan
4. Analyzing Customer in your Business plan
5. How To Delegate More Efficiently
6. Personal Branding
7. Small Business Reaching Big Business
9. The No.1 Sales Myth
10.Winning When You Don't Know The Customer


Take Precautions to Ensure Proper Ownership
By: Muhammad Zarif

One of the most costly— yet easily prevented — disasters for any business is the failure to secure ownership of intellectual property (IP). Here are the details you need to know:

Under the law, the ownership of copyrights and inventions may actually belong to your independent contractors and employees, unless there is a prior written agreement to the contrary. Copyright law and the laws of most countries mandate that employees and independent contractors who invent products, write materials and develop software may be the owners of the IP rights.

In some states, an employer may only have a limited license in an invention that an employee creates while on the employer's time clock!

Fortunately, you can easily prevent this type of catastrophe. Federal copyright laws permit employers to require their employees to sign copyright, IP and invention assignment agreements that give all IP rights to the company.

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