There’s more to Personal branding than meets the eye... ...Or is there? When you think about it, what Personal Branding boils down to is the perception people form of you from the moment they lay eyes on you–in a personal or professional environment. A Personal Branding is not you; it’s the public projection of your personality and abilities. That doesn’t mean you are losing “you the person”; it does mean you are shaping the perception people have of “you the person.” Personal Branding -- Think Oprah, think Michael Jordan, think Madonna. These famous–and clearly branding business-savvy–individuals had the foresight to realize pure talent alone is not enough to reach the pinnacle of success in their respective fields. They did what it took to make sure they topped the lists: each one made a commitment to create and present a unique Personal Brand. By doing so, they reached the elite club of individuals recognizable simply by their first names...quite an accomplishment! William Arruda, a personal branding Guru says, "What makes you unique makes you successful". << Back Next >> |
