1. Creating an Integrated Marketing Communications Plan
2. Developing a Market Analysis - 4 Proven Strategies
3. How to Write a Marketing Plan
5. How To Delegate More Efficiently
6. Personal Branding
7. Small Business Reaching Big Business
8. Take Precautions To Ensure Proper Owership
9. The No.1 Sales Myth
10.Winning When You Don't Know The Customer

Analyzing Customers in Your Business Plan
By: Muhammad Zarif

The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

The first step of the Customer Analysis is to define exactly which customers the company is serving. This requires specificity. It is not adequate to say the company is targeting small businesses, for example, because there are several million of these types of customers. Rather, the plan must identify precisely the customers it is serving, such as small businesses with 10 to 50 employees based in large cities in the Klang Valley.



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