Elements of the Integrated Marketing Communications Plan

Your plan should include consideration of marketing methods such as:

Web site: What does your web site say about your company? Is it informative, easy to use, ecommerce ready? Your web site is available at all times, is it ready to speak for you when you are not available.

Advertising: print, online, radio, or tv. Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall.

Marketing Collateral: brochures, case studies, white papers. Your materials build and define your brand and provide the customer with an important look at your positioning and messages.

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