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Market Research Executive


Job description

Market researchers collect and analyze market research information. They collect data from a variety of sources and use it to enable informed decision-making in many sectors, such as business, health and social policy.

Market researchers are responsible for planning and implementing research projects, as well as assessing results. They may also work with clients to advise on how to use the information provided.

Quantitative research focuses on gathering and analyzing factual information using techniques such as questionnaires and electronic data collection, while qualitative research is concerned with people's attitudes and motivation and uses methods such as focus groups and in-depth interviews.


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