2) Define Your Target Market
When organizations write the marketing plan, defining the target market often proves to be the most challenging aspect of the plan. However, if you do not choose the right markets to target, you will often never achieve complete success. Too often companies see that their solution can serve the needs of multiple markets and they go off trying to establish multiple markets at the same time. Ultimately this may lead to failure because they overextended themselves and didn't successfully meet the needs of any market. Choose a well-defined market when you write your marketing plan and stick to it until the market dictates a change.

3) Write the Benefits of Your Products or Services
When companies describe their products and services, they often talk in features, or advantages, when what the customer really wants are benefits. If your customer ever says to you, "Hey that's great, but what's in it for me?" then you are guilty of talking features instead of benefits. Features describe a product, or service, but the benefits help your customers understand how they'll use it, and most importantly why they will use it.

                                          << Back  Next >>