How to Write a Marketing Plan

A good marketing plan helps your organization to define its goals and develop a series of activities to achieve those goals. The key to writing a good marketing plan is to keep it simple when you start, but return often to revise and update your marketing plan.
Here are a few basic elements to get you started. You can expand from these marketing plan essentials as your needs require additional details. Your marketing plan should:

1) Describe the Unique Solution Your Company Provides
What products, or services do you provide to the market. Often described as an elevator pitch, you should be able to quickly describe your solution to a prospect within 20 seconds. Think about this as your purpose. What need was identified in the market that led to the development of your solution to fulfill that need.

                                                Next >>