Strategy 2: Survey Your Existing Customers A good way to gauge your performance is to survey your existing customers. Ask them specific questions about your business and get them to rate your performance. It's a good idea to give them quick questions to be rated on a sliding numeric scale and several open ended questions that ask them more directly for their opinion. When you conduct a formal survey, be sure to evaluate the results and use them to improve your marketing plan. Strategy 3: Conduct Your Own Research Do you wonder what you competitors are doing? With the power of the Internet you have the ability to gather valuable information at the tips of your fingers. You can go and compare your positioning, often your prices and your marketing approach to those of your competitors. This gives you important feedback on how to improve your own marketing strategy. << Back Next >>
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